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We help all Americans build bright financial futures.

Penelope is the retirement platform for small businesses and entrepreneurs.
Penelope Logo
Penelope’s mission is to make retirement accessible for every small business. Small businesses have historically had few options, high costs, and limited knowledge when dealing with 401(k) products — leaving most with no plan at all. Meanwhile, their employees represent more than $40T in untapped potential savings. We’re thrilled to back Jean and her team in securing the financial futures of more businesses and communities.
Penelope launched their 401(k) platform in January, and already have line of sight to SMB customers representing thousands of employee accounts.

Recommendation

"Amplify's flexibility is exactly what we needed. They've connected us to the right people at the right time and have been very hands-on in helping us become a strong successful startup."
Jean Smart
CEO, Penelope
Money Background

Team

Jean Smart, CEO, has spent decades leading strategy for institutional financial products — working at Charles Schwab, TD Ameritrade, Citi, and, most recently, as Head of Business Strategy at UBS where she focused on institutional employee benefits.
Jean Smart
CEO
Eelke Hermens
CTO
Liz Butler
Head of Operations, Service & Compliance
Yola Yu
Marketing and Product Manager

The following capital partners joined us in supporting this company with additional investment.

Slauson & Co.

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